
Sunday, 29 November 2009
End Of Music Video
For the end of our music video, we specifically went to film another scene; especially so that the standards of the video don't drop at the end. Also Zafreen had an idea of ending the video with Syed seeing his girlfriend with another man; this would sum up the whole music video showing that they're not together any longer and he can't live without her. We wanted to use a location that looked realistic hence the use of this street with cars parked on it. In terms of costume, we had Syed wearing black smart coat, to show that this is a serious situation for him and that he's upset. In contrast, we had Chelsea and the boyfriend wear matching coloured tops to show that they're couple. In terms of the shot list, we had enough footage to produce a complete scene however a convention of music videos is to not give allot of narrative and don't give lots of detail. When editing the scene we had the idea of them walking past each other - crisscrossing and when they come closer to each other the shots slow down to imply how Syed is feeling and add more depth to moment. After few seconds the shot goes back to the original speed; overall i think that this is one of my most favourable 'scene' in the music video. After this there is a shot of Syed looking back at his ex and her new boyfriend. Personally I believe this shot sums up what he feels in the music video; he misses her, is deeply hurt that she is happy with another man and has forgotten about him.


Comparison To Original Video





Compared to the original our music video doesn't use an establishing shot because we decided to be original. In terms of narrative the storyline is stronger in Mario's music video but both the music videos contain shots of couple, and close ups to show the emotion. In both the videos the artists are lipsynching.
Magazine Advert Research
We found it difficult to find magazine advertisements that we could take ideas from but thankfully our teachers provided us with a few to look at. These were the examples that we were given, unfortunately they're not in the genre we're using r&b yet we will use these as best we can. The advert by Avin Geffen is produced horizontally and is divided in half with the text on the left and the image on the right. Personally I believe that it looks better when its vertical so will have to discuss this with my group. I like the use of the CD cover in the advertisement as it links them together and will put the CD cover we've designed on to our magazine advert too.

After looking at these two adverts, I'm reassured that my choice of a vertical advert looks much better. Both adverts use the top of the advert to write the name of the group; the Foo Fighters one splits the name of the album by inserting the groups logo into the centre. On the other hand the Stereophonic's have kept the group name and the album name together. Either way could be possible with our advert. I think that the use of a logo and no image of the group would only be effective if it was recognisable to fans and potential fans. In contrast the Stereophonic's uses an image of the group together to showcase the band. I like how both of these adverts are composed to attract the audience. Once they're attracted all the necessary information is summarised at the bottom of the advert; they both add a website too. The Foo Fighters has also included the retailers logo "amazon.co.uk" to show where the album is available; it would be effective if we were to use this idea alongside the retailer HMV's logo too.


After looking at these two adverts, I'm reassured that my choice of a vertical advert looks much better. Both adverts use the top of the advert to write the name of the group; the Foo Fighters one splits the name of the album by inserting the groups logo into the centre. On the other hand the Stereophonic's have kept the group name and the album name together. Either way could be possible with our advert. I think that the use of a logo and no image of the group would only be effective if it was recognisable to fans and potential fans. In contrast the Stereophonic's uses an image of the group together to showcase the band. I like how both of these adverts are composed to attract the audience. Once they're attracted all the necessary information is summarised at the bottom of the advert; they both add a website too. The Foo Fighters has also included the retailers logo "amazon.co.uk" to show where the album is available; it would be effective if we were to use this idea alongside the retailer HMV's logo too.

Saturday, 28 November 2009
Cd Cover Research
I took inspiration from this CD cover by David Cook. I like how the majority of the CD cover is black and white but the surname of the artist is written in red; this is effective in engaging the audience who would notice and recognise his name first. However in terms of the image, our group believe that a close-up or mid shot of the artist will be more effective in developing a relationship with the audience.
This image is intriguing and interesting as i believe its in our capability. We have all the right necessities to produce this CD cover; I like the use of the effect and the changes it makes to his image and the background. I think we could try this out on our CD cover however i believe that it may appear slightly amateurish if we were to use it.
Improving
There is always room for improvement and we have now completed the timeline. Yesterday we added some freeze frames to the video we might now add some more effects to them to give it a more emotional feel to the video such as the shot were Syed and Chelsea are fighting at the pathway in the park, this shot was the longest and we might perhaps change the colour to a grey colour when it freezes and let it return back to the desaturated colour of 62 when it goes back to the shot of them arguing.
Also we might think of adding some freeze frames at the beginning of the timeline such as 'happy' shots of Syed and Chelsea with a grey effect and have fade effects between the shots before the song starts.
Also we might think of adding some freeze frames at the beginning of the timeline such as 'happy' shots of Syed and Chelsea with a grey effect and have fade effects between the shots before the song starts.
Wednesday, 25 November 2009
Reminiscing Shots
We decided that on all the reminiscing shots, we are going to use two effects; firstly we'll 'desaturate; them, from number 100 to number 62, this makes the colour fainter. Then we will add the effect 'soft edges', at number 10 from the top, right, left and bottom. This shows that they're reminiscing shots and makes them stand out from the other shots.




Further Idea for the blogs
This week is the last for the editing and to finish of the music video. We have thought of other ideas for example like posting the CD cover on the blog designed by our group. Every one planned together and came up with different ideas for differet part of the project of music video.
We also have divided the tasks among the group to do different part of the project. Every one has two tasks each and to be completed before the deadline. And also if any help is required by the other members of the group, then free to ask.
We also have divided the tasks among the group to do different part of the project. Every one has two tasks each and to be completed before the deadline. And also if any help is required by the other members of the group, then free to ask.
Tuesday, 24 November 2009
Pressure
Today we filmed more footage for our music video. Having the song at a cut off point of two minutes and 46 seconds, the final verse builds up more than the other two and so I wanted something in the song that would make a connection to the audience. Throughout the song there are shots of Syed lip-synching and shots of him remembering his girlfriend and so I pictured something that would give the song a good ending in the last verse and would conclude in being a illustrative music video.
I listened to the lyrics carefully and thought the last verse could have the 'girlfriend' Chelsea walking past Syed with another guy and the only time we would show the other guy is in the final verse as the rest of the song is based on telling Syed and Chelsea's story. When we captured the footage we then began editing immediately and Chelsea thought it would be a good idea if we had the shot slow down when Syed passes Chelsea and her new 'boyfriend'. The outcome looked really good and we all thought it was a great idea and have decided to keep it. There is also a point of view shot of when Chelsea walks past Syed and this shot too is slowed down and in my opinion would probably make most sense to have it at the end of the song as that's when the song fades out.
Even though we worked really well today as a group there is still more to be edited as we all are trying to complete this by the deadline. Having the possibility of Eid being on Friday 27th November also the day of the deadline, means we miss another lesson and day at college that could spent editing so need to do the rest of the work in our own time and hopefully by the deadline as we are all extremely pleased with the way the music video is coming along and would be disappointed if it wasn't complete by the deadline.
I listened to the lyrics carefully and thought the last verse could have the 'girlfriend' Chelsea walking past Syed with another guy and the only time we would show the other guy is in the final verse as the rest of the song is based on telling Syed and Chelsea's story. When we captured the footage we then began editing immediately and Chelsea thought it would be a good idea if we had the shot slow down when Syed passes Chelsea and her new 'boyfriend'. The outcome looked really good and we all thought it was a great idea and have decided to keep it. There is also a point of view shot of when Chelsea walks past Syed and this shot too is slowed down and in my opinion would probably make most sense to have it at the end of the song as that's when the song fades out.
Even though we worked really well today as a group there is still more to be edited as we all are trying to complete this by the deadline. Having the possibility of Eid being on Friday 27th November also the day of the deadline, means we miss another lesson and day at college that could spent editing so need to do the rest of the work in our own time and hopefully by the deadline as we are all extremely pleased with the way the music video is coming along and would be disappointed if it wasn't complete by the deadline.
Our original video which were doing was called 'The Boy is mine' by Brandy and Monica.
we were filming for like 3-4 weeks but then decided to change our song to 'How do I breathe' by Mario because we felt that we couldn't do much with our first choice of song.
The song we are doing now is much better and we can do lots of things with it.
At first we were unsure about weather we should change our song because we thought it may effect our work and the video may not be as good, but the video so far has turned out fine and we've got loads of different shots.
Our video has lots of editing in it and lots of effects.
Syed is the main person in our video, the video is based around him reminising about his Girlfriend and regreting everything that happened between them, so we have used alot of effects that make Syed look like he is having flashbacks.
This idea works really well because we were able to use alot of shots that zoom in and out.
This made the video seem really effective and the way we used the shots went with the lyrics of the song.
For example there is a point where Syed is lip syncing from the bridge and looking foward.
Then a point of view shot is used and we see that Syed is looking at a bench.
The camera then cuts to the bench, but because it is a point of view shot from Syed, the shot is taken from behind.
On the bench is Syed and Me talking, this particular shot is purposely made to look old, so we can tell that Syed is looking into the past.
At the begining of the Video, Syed is on a bridge, just before he is about to start lip synching, he puts his head down, this shot is then edited so it shows syed putting his head down agen in slow motion, at this point we can see two images of Syed, one with his head down and another with his head coming down.
At one point there is a shot of Myself and Syed arguing in a park, then we walk off in opposite directions.
Then the shot is edited, it is rewinded so Myself and Syed come back and we see that same shot again.
This shot works really well because it seems like this is what is going on in Syeds head over and over again.
In the Video, there is a shot of Myself and Syed sat inStarbucks, then there is a shot of Syed in Starbucks alone.
This shot had two intentions, to show how lonely is and to make it seem that Syed is seeing things, like one minute I'm there, then the next minute Im not.
Editing the video was hard at times because there were points where Syed was lip synching to slow so that took quiet a bit of time to sort out.
Then there was another point where Syed was lip synching just about half a second to slow, evn though half a second is not very much and seems like such a small amount, it really effected our Video alot and so that bit needed editing perfectly, it took alot of time but we got there in the end.
we were filming for like 3-4 weeks but then decided to change our song to 'How do I breathe' by Mario because we felt that we couldn't do much with our first choice of song.
The song we are doing now is much better and we can do lots of things with it.
At first we were unsure about weather we should change our song because we thought it may effect our work and the video may not be as good, but the video so far has turned out fine and we've got loads of different shots.
Our video has lots of editing in it and lots of effects.
Syed is the main person in our video, the video is based around him reminising about his Girlfriend and regreting everything that happened between them, so we have used alot of effects that make Syed look like he is having flashbacks.
This idea works really well because we were able to use alot of shots that zoom in and out.
This made the video seem really effective and the way we used the shots went with the lyrics of the song.
For example there is a point where Syed is lip syncing from the bridge and looking foward.
Then a point of view shot is used and we see that Syed is looking at a bench.
The camera then cuts to the bench, but because it is a point of view shot from Syed, the shot is taken from behind.
On the bench is Syed and Me talking, this particular shot is purposely made to look old, so we can tell that Syed is looking into the past.
At the begining of the Video, Syed is on a bridge, just before he is about to start lip synching, he puts his head down, this shot is then edited so it shows syed putting his head down agen in slow motion, at this point we can see two images of Syed, one with his head down and another with his head coming down.
At one point there is a shot of Myself and Syed arguing in a park, then we walk off in opposite directions.
Then the shot is edited, it is rewinded so Myself and Syed come back and we see that same shot again.
This shot works really well because it seems like this is what is going on in Syeds head over and over again.
In the Video, there is a shot of Myself and Syed sat inStarbucks, then there is a shot of Syed in Starbucks alone.
This shot had two intentions, to show how lonely is and to make it seem that Syed is seeing things, like one minute I'm there, then the next minute Im not.
Editing the video was hard at times because there were points where Syed was lip synching to slow so that took quiet a bit of time to sort out.
Then there was another point where Syed was lip synching just about half a second to slow, evn though half a second is not very much and seems like such a small amount, it really effected our Video alot and so that bit needed editing perfectly, it took alot of time but we got there in the end.
Monday, 23 November 2009
Editing and Adding Effects
Wednesday 11th November
Our group filmed more shots of Syed and Chelsea walking in a park. Me and Atekka thought it would be a good idea if we shot Syed and Chelsea both happy together and arguing and so we had close-up shots, medium shots, long-shots and pan shots of Syed and Chelsea walking down a pathway happy together and then we repeated the shotlist but had the 'couple' walk happy and then shot them arguing and walking off in the opposite direction.
After this scene we decided to go to a kids play area in the park and we had Syed and Chelsea sat on a large circular swing and again we repeated the process of having them happily swing together and then look as if they had an argument. Whilst filming this shot I thought we might have a zoom in effect as when we had the shots of them two sat on the bench I zoomed in slowly and then edited it to the beat and so I wanted to repeat this effect but with them both sat on the swing.
Monday 23rd November
Today Me and Syed put in our own time to come in to college and edit from ten o'clock untill one in the afternoon.
The shots we had of Syed and Chelsea walking down the pathway was a shot we spent the most time editing as we wanted it to have a specific effect. http://www.youtube.com/watch?v=MGEPkLPGB6E
- This video is Broken sang by Mclean, in this video there are effects of the artist stood in one place and another version of him walking almost as a ghost all in one shot, this happens at the begining of the chorus.

This is the effect I wanted to create when Syed and Chelsea were walking down the pathway and whilst they were arguing I wanted Chelsea and Syed to have another faded version of them walking in the opposite direction.
When I showed Syed this shot and after it was successfully done Syed had an idea of having the shot of them arguing slower and so we slowed down the pace; when we did this I wanted to try and see if reversing the shot before they argue would have a good effect on the lyrics as well as the video overall, because this shot is used early in the song and we wanted to have more effects but also more lypsynching. Therefore having the reverse effects, slower pace, desaturate up to 62, soft edges on ten for all angles, crossfading and the shot overlapping looked really well even though it took the most time today.
Our group filmed more shots of Syed and Chelsea walking in a park. Me and Atekka thought it would be a good idea if we shot Syed and Chelsea both happy together and arguing and so we had close-up shots, medium shots, long-shots and pan shots of Syed and Chelsea walking down a pathway happy together and then we repeated the shotlist but had the 'couple' walk happy and then shot them arguing and walking off in the opposite direction.
After this scene we decided to go to a kids play area in the park and we had Syed and Chelsea sat on a large circular swing and again we repeated the process of having them happily swing together and then look as if they had an argument. Whilst filming this shot I thought we might have a zoom in effect as when we had the shots of them two sat on the bench I zoomed in slowly and then edited it to the beat and so I wanted to repeat this effect but with them both sat on the swing.
Monday 23rd November
Today Me and Syed put in our own time to come in to college and edit from ten o'clock untill one in the afternoon.
The shots we had of Syed and Chelsea walking down the pathway was a shot we spent the most time editing as we wanted it to have a specific effect. http://www.youtube.com/watch?v=MGEPkLPGB6E
- This video is Broken sang by Mclean, in this video there are effects of the artist stood in one place and another version of him walking almost as a ghost all in one shot, this happens at the begining of the chorus.

This is the effect I wanted to create when Syed and Chelsea were walking down the pathway and whilst they were arguing I wanted Chelsea and Syed to have another faded version of them walking in the opposite direction.
When I showed Syed this shot and after it was successfully done Syed had an idea of having the shot of them arguing slower and so we slowed down the pace; when we did this I wanted to try and see if reversing the shot before they argue would have a good effect on the lyrics as well as the video overall, because this shot is used early in the song and we wanted to have more effects but also more lypsynching. Therefore having the reverse effects, slower pace, desaturate up to 62, soft edges on ten for all angles, crossfading and the shot overlapping looked really well even though it took the most time today.
Sunday, 15 November 2009
Editing Update
Editing Update: We have edited 1 minute 40 seconds which means that we have 1 minute 6 seconds left to edit. We are going to end the music video at 2 minutes 46 seconds because after that the singer Mario starts singing in high notes and has echoes in the background; we believe that this will b difficult to film and edit also 2:46 is a reasonable time limit for music videos.
DEADLINE: 27th November 2009
DEADLINE: 27th November 2009
Saturday, 14 November 2009
Teacher feedback on rough cut
"You have a good variety of camera shots and angles, the close-ups look most effective. My advice to the group is to make sure the lip-syncing is perfect and get more footage to ensure that you finish the song; if you continue at this level you should achieve both a great music video and a high grade." - Mr Reeh.
Thank you for the advice and we will take on the positive criticism you have given and make the video better.
Thank you for the advice and we will take on the positive criticism you have given and make the video better.
Peer feedback on rough cut
"Overall the video so far looks good and professional. The majority of the lip-syncing looks right, it looks like a conventional rnb video however some shots are too long. You could cut them down by adding a variety of camera shots like close-ups and long shots or add more reminiscing shots." - Maria Rafiq.
A problem we have with cutting down shots that are too long is not having enough raw footage. We are going to attempt to film some more shots and add it to the timeline; hopefully we'll do this before the deadline.
A problem we have with cutting down shots that are too long is not having enough raw footage. We are going to attempt to film some more shots and add it to the timeline; hopefully we'll do this before the deadline.
Friday, 13 November 2009
Ideas for the CD cover and images from the original video
This is a medium shot taken from the original video

This shot is also taken from the original video a close-up of Mario performing. In my opinion this was one of the shots that inspired me towards the camerawork as when we filmed Syed performing I seemed to see that the close-up and medium shots of him performing looked the best and most efficient and so was used frequently in our video

This shot had inspired us to have an establishing shot at the beginning of our video yet we changed our mind and used a pan shot of Syed walking across the bridge with crossfade effects and have now also added a tilt shot of him standing on the bridge

These three images below are ideas we have for our CD cover, this first one below may be similar to ours as we may have a close -up shot from the video of Syed on the bridge as the CD cover as it looks professional and it has the image of the performer which is what the public/audience/fans want as the performer is selling the product and is known as the 'meat'.

This shot is also taken from the original video a close-up of Mario performing. In my opinion this was one of the shots that inspired me towards the camerawork as when we filmed Syed performing I seemed to see that the close-up and medium shots of him performing looked the best and most efficient and so was used frequently in our video

This shot had inspired us to have an establishing shot at the beginning of our video yet we changed our mind and used a pan shot of Syed walking across the bridge with crossfade effects and have now also added a tilt shot of him standing on the bridge

These three images below are ideas we have for our CD cover, this first one below may be similar to ours as we may have a close -up shot from the video of Syed on the bridge as the CD cover as it looks professional and it has the image of the performer which is what the public/audience/fans want as the performer is selling the product and is known as the 'meat'.
Editing the first verse
Our group has made slight adjustments to the editing as we thought the close-up of Syed's mouth looked a bit unusual as when the bridge shots were edited successfully with the lipsynching accurate it seemed as though we could have various shots of the bridge used instead of the close-up of his mouth.
The first verse has a close-up shot of Syed on the bridge, a medium shot of him on the bridge and the begining has a pan shot of him walking on the bridge turning in to a long shot.
We also used some effects to make our music video look more professional such as cross-fading and desaturate shots that were filmed to be used as 'reminiscing' shots e.g shots of Syed performing then have shots of Syed and Chelsea together so it looks like he is remembering her.
We have done a lot more filming of Syed and Chelsea in different locations that would be used as 'reminiscing' shots such as in a park and at a walk way of them both happy and fighting. However we still lack footage as we feel we need to re-film some shots and need Syed to re-lipsynch some parts of the second verse and the last verse.
The majority of the original music video, 'Mario - How do i breathe', http://www.youtube.com/watch?v=cuXxSVJG41o, is based on disjunctured shots e.g rotating the shot, having the performer upside down and the location upside down. On the other hand there are a hand full of reminsing shots and lipsynching. We have based our music video on lipsynching and reminiscing shots but might have disjuncture if we feel we need to as at the moment we feel the cross-fading effects leading in to jump-cut shots that are desaturated in to a fainter colour work effectively along side and seem like Syed's looking back on his memories.
The first verse has a close-up shot of Syed on the bridge, a medium shot of him on the bridge and the begining has a pan shot of him walking on the bridge turning in to a long shot.
We also used some effects to make our music video look more professional such as cross-fading and desaturate shots that were filmed to be used as 'reminiscing' shots e.g shots of Syed performing then have shots of Syed and Chelsea together so it looks like he is remembering her.
We have done a lot more filming of Syed and Chelsea in different locations that would be used as 'reminiscing' shots such as in a park and at a walk way of them both happy and fighting. However we still lack footage as we feel we need to re-film some shots and need Syed to re-lipsynch some parts of the second verse and the last verse.
The majority of the original music video, 'Mario - How do i breathe', http://www.youtube.com/watch?v=cuXxSVJG41o, is based on disjunctured shots e.g rotating the shot, having the performer upside down and the location upside down. On the other hand there are a hand full of reminsing shots and lipsynching. We have based our music video on lipsynching and reminiscing shots but might have disjuncture if we feel we need to as at the moment we feel the cross-fading effects leading in to jump-cut shots that are desaturated in to a fainter colour work effectively along side and seem like Syed's looking back on his memories.
Monday, 9 November 2009
Saturday, 7 November 2009
Progress
Our music video is coming along well. We have run out of time to film during period time. So my group would find spare time during the weekdays and film the last scene of footage. Which is pretty crucial for our video. The last location is a different place and would have the finishing of the video. Lip-synching was done accurately and does the match the track when both played together.
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