Magazine Advert Research

We found it difficult to find magazine advertisements that we could take ideas from but thankfully our teachers provided us with a few to look at. These were the examples that we were given, unfortunately they're not in the genre we're using r&b yet we will use these as best we can. The advert by Avin Geffen is produced horizontally and is divided in half with the text on the left and the image on the right. Personally I believe that it looks better when its vertical so will have to discuss this with my group. I like the use of the CD cover in the advertisement as it links them together and will put the CD cover we've designed on to our magazine advert too.
















After looking at these two adverts, I'm reassured that my choice of a vertical advert looks much better. Both adverts use the top of the advert to write the name of the group; the Foo Fighters one splits the name of the album by inserting the groups logo into the centre. On the other hand the Stereophonic's have kept the group name and the album name together. Either way could be possible with our advert. I think that the use of a logo and no image of the group would only be effective if it was recognisable to fans and potential fans. In contrast the Stereophonic's uses an image of the group together to showcase the band. I like how both of these adverts are composed to attract the audience. Once they're attracted all the necessary information is summarised at the bottom of the advert; they both add a website too. The Foo Fighters has also included the retailers logo "amazon.co.uk" to show where the album is available; it would be effective if we were to use this idea alongside the retailer HMV's logo too.