Goodwins Theory On Music Videos

We thought it'd be useful to keep a list of Goodwin's Theory intact on our blog so we can keep refering to it whenever we need to think or develop any ideas.

• Links between Lyrics and Visuals
• Links between Music and Visuals (Complimentary, Contradicting or Amplification)
• Genre characteristics
• Intertextual reference
• Notions of Looking (objectification of women)
• Voyerism (direct gaze, other people looking at artist, insight into artists life, screens and mirrors)
• Demands of the Record Label (representation of the artist)
• Performance based, Narrative based or Concept based music videos