Analysis of Back Cover

This is our completed back cover. We complimented the front cover by using the same font type Apple Chancery and the same colour. To make the back cover look professional, we wrote the name of the original song, the radio edit and a version which features a DJ; this will attract more fans who will be interested in the different versions. We decided that we wanted to produce digipak for the single instead of the album; this is because for one of the inside cover we wanted to write up the lyrics, this would be difficult if it's an album. We chose to use this image as it contrasts with the image used on the front cover. It is a long shot of Syed, implying that he's a professional artist, he's looking down which could show that he's upset and overall he looks thoughtful. On his image we used an effect called Poster Edges which makes it look much better as a back CD cover. We included the bar code to make it look realistic and also included the media institution Universal as we have shown it to be the record label; Universal Music Group is the world's leading music company, representing 98% of the music market. We chose Universal because Mario is an artist who has a mainstream audience hence attracting a large fan base . Also the logos of HMV and Amazon were included to show the retailers and where the album is available.