The target audience for our music video would be young adults, in the age range of about 15-25. This age group are most likely to consume the product - by listening to music and buy albums; this ensures that the record company will make a profit. Also as the singer Mario is younger than 30 it means that the audience will be able to relate to the experiences he describes in his songs. The lyrics specifically for this song "How do I Breathe" have connotations of love, relationships, trust etc; overall both males and females will be able to comprehend what he means.
The target audience would also listen to male singers such as Neyo, Joe, Boyz II Men and also female singers like Mariah Carey. All of these singers are similar in that they sing songs about similar topics, have similar voices and would produce similar music videos/ CD covers.
No comments:
Post a Comment